Services

Services

Today's consumer or candidate wants to be informed - they're looking for a human connection rather than a sales pitch. We offer a range of services to promote your brand and positionning an employer of choice.

Our goal is to become your go-to ally in all your marketing and HR initiatives.
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Communications

Defining a communications strategy is essential. It allows you to be structured, coherent and proactive in achieving your communications objectives. Thanks to a good strategy, companies can reach their target audience with the right message, through the right channels, and within a set budget.

Creating great web content is an art. As thousands of new pieces get published every day, creating quality content is crucial to your marketing success. It reflects the quality of your business, helps you gain your customers’ trust and give you the competitive edge you need.

But what exactly is quality content? It defines a piece that captures your readers’ attention by its relevance. It’s useful, goal-oriented and interesting content that answers your readers’ questions. Plus, it’s optimized for increased search engine visibility.

The communication plan and editorial calendar are documents that allow to be organized. They facilitate management of the content strategy thanks to an overview of the communications channels, messages and objectives. These tools are extremely useful for businesses of all sizes; they allow for consistency and rigor in publications.

Copywriting must capture and retain the attention of the target audience. A good advertising text promotes sales and is punchy, but not insistent. It requires a great deal of thought and attention to detail. Keywords are indeed important for Search Engine Optimization (SEO), but Google's algorithms focus more and more on the quality of the content.
Blogging is part of an effective SEO strategy. To gain online visibility, the blog has become an essential tool. It allows to increase traffic to your website (inbound marketing) and attract more potential customers. However, creating quality, interesting, and optimized content takes time and energy. Companies that do not have the resources nor the time to write can call on external help. Long term partnerships are ideal for maintaining a consistent writing style.

The newsletter is a communication tool that allows companies to directly reach their customers as well as pre-qualified prospects. Its goal is to offer informative content to build readers’ loyalty, gain their trust and reinforce your image as an industry leader. It’s a convenient way to announce new releases, exclusive offers, contests, promotions, events, etc.

To reach a Canadian clientele, bilingual content is important. A good translation is essential; it must convey the same message but be adapted to a different audience. We translate and adapt texts from English to French and vice versa.

Web & digital marketing

Your website is a powerful sales tool. An amazing website is visually appealing, reflects the company’s personality, generates qualified leads, and is positioned on search engines. You are a new entrepreneur and want to be visible online? Your site is outdated and you want to give it some love with a redesign? No matter what your motive is, we can help you!
An informational website is the digital equivalent of a shop window – it provides information about your products or services and allows to reinforce your brand image. In today’s digital world, having an online presence is essential. A great informational website increases the chances of generating qualified leads.
An e-commerce website is a store opened 24/7 that allows to reach potential customers around the world. We create high-performance websites optimized for your target customers on platforms such as Magento 2, Shopify and WooCommerce, to generate more online sales and accelerate your growth.

Think first, act second! A well-defined digital strategy gives you direction, helps you better understand your ideal customers and optimizes your digital marketing efforts – and your budget. We’re shrewd strategists, capable of seizing market opportunities and allowing you to shine in the right places, at the right times.

Having a website is one thing, but having people find you on Google in another! With paid referencing, such as Google Ads, you buy advertising space on search engines by targeting keywords associated with your products or services. It’s an ideal strategy to quickly increase the traffic on your website. Better yet, it can be adapted to (almost) any budget!
Search Engine Optimization, or SEO, is the use of different optimization techniques to help a website improve its ranking on Google’s results pages. The truth is that there’s no miracle solution to get to the top overnight. It’s a continuous work of content optimization, technical optimization and off-site optimization that requires a thorough knowledge of Google’s criteria.
In this digital age, social media is a must to develop brand awareness and strengthen your customers’ loyalty. The Facebook, Instagram, LinkedIn and Twitter of this world are not only powerful networking tools, but also a quick and affordable way to promote your products or services to your target audience. Whether you’re looking for content strategy, ad campaign creation and management (Facebook Ads), or community management, we’re here to help you generate more “likes” and reach your social selling goals!
When personalized, email marketing is a highly effective way to reach and convert your prospects and maintain the interest of your customers between two purchases. It can easily be integrated into a marketing automation strategy and help grow your business.
How much will it cost? And more importantly, what do I get out of it? It’s the existential question of marketing. The good news is that digital marketing provides access to a vast amount of data and KPIs. With our next-level expertise in data analytics, we can draw the line between opinions and facts and direct our efforts to deliver measurable results.

Graphic design

Defining your business’s visual identity and brand image helps to ensure consistency in the products or services you offer, the company’s image and the messages conveyed. Standardization of marketing efforts allows your target customers to recognize you more easily.

You were always an entrepreneur at heart and have finally made the move to start your own business Once you’ve decided on your company name, it’s time to think about your logo! The design of your logo needs to be well thought out. It will serve as a visual reference for people and will be present on all your communications. Might as well be proud of it!

While we may live in a digital world, print advertising and promotional materials can still be beneficial and profitable for some businesses. For greater effectiveness, it’s best to offer a promotion or discount to encourage consumers to take action quickly. Print advertising and promotional materials need to stand out with their originality and unique design to avoid ending up in the blue bin.

If you’re looking to reach customers with digital advertising such as banner ads or web displays, we can help you create a design suited to your image and a message that appeals to your target audience. All this to bring you as many clicks as possible to your website.

Even if your poster displays the best promotion in town, a poor design could prevent you from getting the desired results. Design is important but beauty is subjective. What’s important is to create a visual that will speak to your ideal customer.

Giving an outdated business card to a prospect is like going on an interview with a wrinkled shirt. Don’t miss the opportunity to make a good impression! The graphic design of your business card should make you proud to give it to the people you meet.

There’s a clear hype for handcrafted products – beer, soap, spice mixes, massage oil, you name it! We can help you bring out the personality of your product into images. If you need custom labels or packaging, we’ve got the packaging design expert to do it!
A brand style guide is key to building a consistent brand image. It defines the official colors, typography, use of the logo, etc. If you have an established brand image, having a brand style guide prevents any deviation from it.

Video production

A quick, effective way to understand who you are.  Gives scale and richness to your business. The objective: to know who you are and what you do! 

It’s like an invitation into your home. It allows your customers to get to know you, understand where you come from and build stronger ties with them. Put yourself on the screen, either with the help of a narration or in an interview style.
Talking about yourself is one thing but backing it up with testimonials from satisfied customers is everything.

Short video of your business that instantly gives a custom feel to your website. Succession of 10 shots that run in a loop.

For those who want to get off the beaten track. Short, humorous clips with an impact! A series of small, scripted ads that you can spread over time. Get people talking about you! Professional actors, original scripts, laughter guaranteed.

Contact us

We’re here for you, without any intermediary! (by phone / text message / email / quick contact form)

514 293-9802

info@lesdetailleux.com