{"id":6493,"date":"2021-04-29T01:18:01","date_gmt":"2021-04-29T01:18:01","guid":{"rendered":"https:\/\/lesdetailleux.com\/?p=6493"},"modified":"2021-04-29T01:29:54","modified_gmt":"2021-04-29T01:29:54","slug":"content-marketing-for-entrepreneurs-in-2021","status":"publish","type":"post","link":"https:\/\/lesdetailleux.com\/en\/content-marketing-for-entrepreneurs-in-2021\/","title":{"rendered":"Content Marketing for Entrepreneurs in 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6493\" class=\"elementor elementor-6493 elementor-6432\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b20991d elementor-section-height-min-height elementor-section-content-middle big_section elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"b20991d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a515b0f\" data-id=\"a515b0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7fcb28 elementor-widget elementor-widget-heading\" data-id=\"a7fcb28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content Marketing for Entrepreneurs in 2021<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e92d4d elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"6e92d4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Authors : M\u00e9lissa Whitton and Vincent D\u00e9ry <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0190df9 elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"0190df9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">April 28, 2021<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-df57b4c elementor-section-height-min-height image_section parallax elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"df57b4c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e87be0\" data-id=\"6e87be0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-bddd813 small_section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bddd813\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05c6709\" data-id=\"05c6709\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8344b87 elementor-widget elementor-widget-heading\" data-id=\"8344b87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>As technology evolves, so are customers\u2019 expectations. A beautiful and colorful ad is no longer enough to generate qualified leads. Today's buyers are curious, educated, and independent. Before they purchase from you, they need to be able to trust you.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c777d48 elementor-widget elementor-widget-text-editor\" data-id=\"c777d48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div><span class=\"normaltextrun\">That&#8217;s one of the reasons why content marketing is so relevant. But a &#8220;Happy\u00a0Friday!&#8221; on Facebook doesn&#8217;t count as quality content \u2013 it&#8217;s not that simple!<\/span><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9a57f elementor-widget elementor-widget-text-editor\" data-id=\"bb9a57f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><img loading=\"lazy\" class=\"\" src=\"https:\/\/media.giphy.com\/media\/Lk023zZqHJ3Zz4rxtV\/giphy.gif\" width=\"243\" height=\"265\" \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e2cbf elementor-widget elementor-widget-heading\" data-id=\"51e2cbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2> What is content marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad6b57 elementor-widget elementor-widget-text-editor\" data-id=\"fad6b57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div><p class=\"paragraph\"><span class=\"normaltextrun\">Content marketing\u00a0is the creation and sharing of corporate content in a variety of formats (visuals, infographics, videos, tutorials, blog posts, social media posts, newsletters) to generate interest in a product or service.<\/span><\/p><\/div><div><p class=\"paragraph\"><span class=\"normaltextrun\"><b>The goal\u00a0is to attract and retain a clearly defined audience and, ultimately, drive profitable customer action\u00a0<\/b><\/span><a href=\"https:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener\"><span class=\"normaltextrun\">Content Marketing institute<\/span><\/a><span class=\"normaltextrun\"><b>.<\/b><\/span><\/p><\/div><div><p class=\"paragraph\">Content marketing is part of\u00a0an\u00a0inbound marketing strategy. It&#8217;s about producing useful content\u00a0by\u00a0always keeping the consumer&#8217;s intent in mind. This approach is\u00a0softer\u00a0than traditional marketing; people slowly get to know and trust you.<\/p><\/div><div><p class=\"paragraph\"><span class=\"normaltextrun\">Content marketing is not a sprint, it&#8217;s a marathon.<\/span><\/p><\/div><div><p class=\"paragraph\"><span class=\"normaltextrun\">Your content will continue to pay off day after day, year after year. With the right keywords for your business, <b>search engines will eventually recognize and prioritize you<\/b>. This is unlike Google Ads, Facebook Ads and Instagram Ads, which will only bring results when you invest money.<\/span><\/p><\/div><div><span class=\"normaltextrun\">In addition, this type of marketing overcomes several obstacles such as ad blockers and algorithms. Instead, it focuses on creating written and visual content that have authentic value to people. <b>It doesn&#8217;t feel like marketing \u2013 and that&#8217;s why it&#8217;s so effective!<\/b><\/span><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a26da9d elementor-widget elementor-widget-text-editor\" data-id=\"a26da9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><img loading=\"lazy\" class=\"\" src=\"https:\/\/media1.tenor.com\/images\/1953657cbad0602bffe82761cfd1ced9\/tenor.gif?itemid=16590674\" alt=\"Marketing Digital Marketing GIF - Marketing DigitalMarketing VoiceOfGk GIFs\" width=\"282\" height=\"282\" \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3e23a elementor-widget elementor-widget-heading\" data-id=\"7b3e23a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>The benefits for entrepreneurs <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b3f34 elementor-widget elementor-widget-text-editor\" data-id=\"22b3f34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>We took the time to write this blog post because we truly believe that this strategy is valuable for any business that wants to stand out.<\/p><p>Useful and consistent content marketing will:<\/p><ul><li>Generate new leads<\/li><li>Improve search engine optimization (SEO) to rank higher in Google search results, which means more traffic on your website<\/li><li>Help potential customers understand what you offer as products or services<\/li><li>Increase brand awareness<\/li><\/ul><p>\u00a0<\/p><p>Gain loyal ambassadors for your brand and products<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd9194 elementor-widget elementor-widget-heading\" data-id=\"1cd9194\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h2>Before you start writing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5687055 elementor-widget elementor-widget-text-editor\" data-id=\"5687055\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p style=\"margin: 0cm; font-size: medium; font-family: 'Times New Roman', serif; background-color: white; vertical-align: baseline;\"><span style=\"font-family: Calibri, sans-serif;\">If you want people to follow your business on social media (Facebook, Instagram, Pinterest, LinkedIn, Twitter), blog or newsletter, they need to see value-added content. They&#8217;ll appreciate the sharing of relevant information, and slowly but surely, you&#8217;ll gain their trust.<\/span><\/p><p style=\"margin: 0cm; font-size: medium; font-family: 'Times New Roman', serif; background-color: white; vertical-align: baseline;\"><span style=\"font-family: Calibri, sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm; font-size: medium; font-family: 'Times New Roman', serif; background-color: white; vertical-align: baseline;\"><span style=\"font-family: Calibri, sans-serif;\">As an entrepreneur, you need to establish a solid foundation before developing your content strategy:\u00a0<\/span><\/p><p style=\"margin: 0cm; font-size: medium; font-family: 'Times New Roman', serif; background-color: white; vertical-align: baseline;\"><span style=\"font-family: Calibri, sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 0cm 36pt; font-size: medium; font-family: Calibri, sans-serif; text-indent: -18pt;\">1.\u00a0\u00a0\u00a0Have a\u00a0<b>branding<\/b>\u00a0to differentiate yourself and stand out from the crowd.\u00a0\u00a0<\/p><p style=\"margin: 0cm 0cm 0cm 36pt; font-size: medium; font-family: Calibri, sans-serif; text-indent: -18pt;\">2.\u00a0\u00a0\u00a0Define your\u00a0<b>best customer<\/b>. If you haven&#8217;t done a buyer persona yet, it&#8217;s time to get started!\u00a0<\/p><p style=\"margin: 0cm 0cm 0cm 36pt; font-size: medium; font-family: Calibri, sans-serif; text-indent: -18pt;\">3.\u00a0\u00a0\u00a0Once your best customer is defined,\u00a0<b>get to know them<\/b>\u00a0really well. But most importantly, understand their needs and what they\u2019re looking for.\u00a0\u00a0<\/p><p style=\"margin: 0cm 0cm 0cm 36pt; font-size: medium; font-family: Calibri, sans-serif; text-indent: -18pt;\">4.\u00a0\u00a0\u00a0Next,\u00a0<b>find your value proposition<\/b>. Your products or services may look nice, but what need do they fill or what added benefit do they provide for your customers?\u00a0<\/p><p style=\"margin: 0cm 0cm 0cm 36pt; font-size: medium; font-family: Calibri, sans-serif; text-indent: -18pt;\">\u00a0<\/p><p><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">Now that you have solid foundations, the content creation strategy can begin!<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641a8b7 elementor-widget elementor-widget-text-editor\" data-id=\"641a8b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><img loading=\"lazy\" class=\"\" src=\"https:\/\/media1.tenor.com\/images\/66286c21e00a4ef6707abb4bfe19dcb3\/tenor.gif?itemid=5314808\" alt=\"Dancing Dance GIF - Dancing Dance HappyDance GIFs\" width=\"201\" height=\"285\" \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72e851 elementor-widget elementor-widget-heading\" data-id=\"d72e851\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h2>How to plan your content marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-606fb3c elementor-widget elementor-widget-heading\" data-id=\"606fb3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3> 1. Establish goals<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d90c9 elementor-widget elementor-widget-text-editor\" data-id=\"33d90c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Content creation should be driven by your business goals. What do you wish to achieve by talking to your customers and prospects?<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4127822 elementor-widget elementor-widget-heading\" data-id=\"4127822\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3> 2. Define your strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d4fe5 elementor-widget elementor-widget-text-editor\" data-id=\"59d4fe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Where is this sought-after potential customer? On what platforms? How do I get their attention? What language should I use? How do I convert him or her into a prospect?<\/p><p>There are so many questions to ask in order to establish a strategy that makes sense for your business. For example, if I were a portfolio manager, I wouldn&#8217;t post a financial report on Instagram.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f711f5d elementor-widget elementor-widget-heading\" data-id=\"f711f5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3> 3. Earn their trust\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d79b9 elementor-widget elementor-widget-text-editor\" data-id=\"67d79b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Once the ways to reach your target audience are established, they need access to <strong>relevant and useful content <\/strong>to learn to like and eventually trust you.<\/p><ul><li>Show that you\u2019re the expert! Showcase your expertise and experience. Educate your audience.<\/li><li>Show that you understand the challenges or problems of your target audience by providing them with concrete solutions.<\/li><li>Use storytelling to tell your company&#8217;s story and create emotion for your target audience.<\/li><li>Show the value that your products or services can bring them.<\/li><li>Regularly remind them of what you do or sell as a company. Don&#8217;t assume that everyone knows you well.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e77a6 elementor-widget elementor-widget-heading\" data-id=\"c0e77a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3> 4. Be consistent\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7b3f7 elementor-widget elementor-widget-text-editor\" data-id=\"ec7b3f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Consistency is key on all levels: branding, frequency of posting, tone, etc. Be persistent and post regularly. With a solid online presence, you&#8217;ll be top of mind when your prospect is ready to become a customer!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-952c5b7 elementor-widget elementor-widget-heading\" data-id=\"952c5b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3> 5. Measure key performance indicators (KPIs)\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e88d8 elementor-widget elementor-widget-text-editor\" data-id=\"b9e88d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p style=\"margin: 0cm; font-size: medium; font-family: Calibri, sans-serif;\">Like any good marketing strategy, your content marketing campaign must have clearly defined and measurable objectives.<\/p><p style=\"margin: 0cm; font-size: medium; font-family: Calibri, sans-serif;\">\u00a0<\/p><p><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">Once the objectives are established, KPIs allow you to measure the effectiveness of your marketing efforts and their progress. This way, you&#8217;ll be able to see what type of content works best with your audience!<\/span><\/p><p><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">Some concrete examples:<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b4712 elementor-widget elementor-widget-text-editor\" data-id=\"44b4712\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><img loading=\"lazy\" class=\"alignnone  wp-image-6502\" src=\"https:\/\/lesdetailleux.com\/wp-content\/uploads\/2021\/04\/272.png\" alt=\"\" width=\"1080\" height=\"905\" srcset=\"https:\/\/lesdetailleux.com\/wp-content\/uploads\/2021\/04\/272.png 2820w, https:\/\/lesdetailleux.com\/wp-content\/uploads\/2021\/04\/272-300x251.png 300w, https:\/\/lesdetailleux.com\/wp-content\/uploads\/2021\/04\/272-1024x858.png 1024w, https:\/\/lesdetailleux.com\/wp-content\/uploads\/2021\/04\/272-768x644.png 768w, https:\/\/lesdetailleux.com\/wp-content\/uploads\/2021\/04\/272-1536x1288.png 1536w, https:\/\/lesdetailleux.com\/wp-content\/uploads\/2021\/04\/272-2048x1717.png 2048w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2ed3c elementor-widget elementor-widget-heading\" data-id=\"cc2ed3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h2>Calculating the return on investment (ROI)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4afe83 elementor-widget elementor-widget-text-editor\" data-id=\"e4afe83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>As an entrepreneur, you&#8217;re probably thinking: &#8220;that all sounds very nice, but what&#8217;s my return on investment going to be?&#8221;\u00a0Because even if you do it yourself, creating content costs something!<\/p><p>The calculation of the return on investment (ROI) is based on three main elements:<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a7e2f8 elementor-widget elementor-widget-heading\" data-id=\"0a7e2f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3> 1. The content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4408f98 elementor-widget elementor-widget-text-editor\" data-id=\"4408f98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>The first element is to look at your initial investment in terms of money (i.e. licensing of photos, videos and music), but also in terms of time and human resources. Thoughtful content creation takes time and energy. It consists of analyzing competitors, establishing a strategy, creating written content, creating visuals and videos, interacting regularly with your audience, etc.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2b3c7 elementor-widget elementor-widget-heading\" data-id=\"ae2b3c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3> 2. Performance<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0597791 elementor-widget elementor-widget-text-editor\" data-id=\"0597791\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Then, like any good marketing initiative, you need to analyze performance on a regular basis so that you can constantly optimize your content. How do your audience or subscribers react to the information you publish? Are you able to track performance in terms of engagement, new leads, new sales, or new customers? These metrics will help determine what type of content is beneficial to your business.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b89f7a0 elementor-widget elementor-widget-heading\" data-id=\"b89f7a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3> 3. Long-term benefits<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d48851 elementor-widget elementor-widget-text-editor\" data-id=\"1d48851\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Depending on your type of business, you may not be able to see the impact of your content in the short term. But it is likely that you will see longer term relevance through consistent publishing. From an organic search engine optimization (SEO) perspective, impacts can take 6 to 12 months to show up.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aef62a elementor-widget elementor-widget-heading\" data-id=\"5aef62a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h2>In conclusion\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff33d09 elementor-widget elementor-widget-text-editor\" data-id=\"ff33d09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>To conclude, we want to tell you that there is no miracle recipe. Content creation takes time, research and a lot of effort.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a3551 elementor-widget elementor-widget-text-editor\" data-id=\"30a3551\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><img loading=\"lazy\" class=\"\" src=\"https:\/\/media1.giphy.com\/media\/13GIgrGdslD9oQ\/giphy.gif?cid=ecf05e47w45um38k15bhcwqtyvzos9nud5cz0p7m6atl2lio&amp;rid=giphy.gif&amp;ct=g\" alt=\"Jim Carrey Reaction GIF\" width=\"375\" height=\"225\" \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f98ce elementor-widget elementor-widget-text-editor\" data-id=\"e6f98ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>If you lack the time or inspiration, <a href=\"https:\/\/lesdetailleux.com\/en\/contact\/\">contact us<\/a>, we\u2019ll be happy to help!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Entrepreneurs, do you want to maximize your chances of connecting with your best customers? Consistent and relevant content marketing can help!<\/p>\n","protected":false},"author":2,"featured_media":6546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing for Entrepreneurs in 2021 - Lesdetailleux<\/title>\n<meta name=\"description\" content=\"Entrepreneurs, do you want to maximize your chances of connecting with your best customers? 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